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Secret Customer Articles
By admin on 10/22/2012 5:15 PM
How important is retail training? And how much effect does it have on a retail salesperson’s ability to make a sale? Let’s take you as an example. When was the last time you visited a retail store? Surely, not very long ago. We all frequently visit retail stores. Think about the last time you were out shopping and walked into a retail store. Surely, you visited the retail store with the intention of purchasing something. So what happened? Did you actually purchase anything? More importantly, did you purchase because of the salesperson or did you purchase in spite of the salesperson? How would you describe your experience? Was it a good experience? Or was it a bad one? Did you recommend the store to someone? Or did you warn someone to steer clear of the store?
By admin on 10/22/2012 5:09 PM
When it comes to ascertaining the quality of service being provided at your retail store, you will notice that most methods of customer feedback prove to be unreliable. The most effective way of testing if all your processes are in place and being carried out effectively appears to be the use of a mystery shopper program. Let’s have a look at some of the advantages and disadvantages of using a mystery shopper program.

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