How “Mystery Shopping” Helped Spark a Turnaround Written by Kevin Peters Source: http://hbr.org/2011/11/office-depots-president-mystery-shopping-turnaround/ar/1 The Idea: The office products retailer was measuring customer service using metrics— such as the cleanliness of bathrooms—that didn’t drive sales. Its new president is trying to fix that by retraining the staff and transforming the company. When I became the leader of
When and Where Was Mystery Shopping First Used? Written by John A Denver Source: ezinearticles.com/?When-and-Where-Was-Mystery-Shopping-First-Used?&id=7727385 Mystery shoppers are people hired by agencies or corporations to check the service quality, product quality and sales staff behaviour at retail outlets and shops. These people pose as normal shoppers and asses the integrity and performance of
When done properly, mystery shopping can be a valuable addition to service measurement efforts Written by: Sheldon Dill Source: quirks.com/articles/a2002/20020108.aspx?searchID=622320894&sort=5&pg=4 There are many marketing professionals who read this magazine who have little knowledge of or experience with mystery shopping. It is no wonder, for there are countless marketing research texts that contain no information about mystery
3 Popular Mystery Shopping Services Written by Kevin James Saunders Source: http://ezinearticles.com/?3-Popular-Mystery-Shopping-Services&id=6834641 Mystery shopping services assess a firm and its operations without intruding into the daily activities. Just as the name suggests employees may not even notice there is an evaluation process going on because it involves secret shoppers who move about the location collecting facts
5 Benefits of Mystery Shopping: Start Making Money Today! Written by Benjamin Norman Source: http://ezinearticles.com/?5-Benefits-of-Mystery-Shopping:-Start-Making-Money-Today!&id=6228516 Mystery shoppers are employed to test employees, products and customer service of an organization, whether it be online, over the phone or in person. So what are the benefits of being a mystery shopper? Here are five benefits: 1. Getting paid!
Get Paid to Shop: Unveiling the World of Mystery Shopping Do you love shopping? Imagine getting paid to visit stores, dine at restaurants, and evaluate the quality of their products and services. Sounds too good to be true? Welcome to the fascinating world of mystery shopping! Mystery shopping is a legitimate form of market research,
21st century mystery shopping Written by Ron Welty Source: http://www.quirks.com/articles/a2005/20050109.aspx?searchID=622320894&sort=5&pg=1 Integrated, total-customer-experience evaluations that measure what happens at every possible touchpoint. Automated, fast report distribution via e-mail. Web-based reporting. Digitally-recorded phone call evaluations. Hidden-video captures. High-resolution digital photos, embedded directly in online reports. Reports, call recordings and photos burned onto CDs. Rewards presented on-the-spot to client
A comparison of mystery shopping studies and customer satisfaction studies Written by: Elaine Buxton Source:http://www.quirks.com/articles/a2000/20000102.aspx?searchID=622320894&sort=5&pg=1 Every company wants to measure customer satisfaction. It is the heart of any modern business strategy. Experts estimate that most North American companies spend about 3 percent of revenues on customer satisfaction measurement. Understanding customer demographics, expectations, motivations, and desires
A Gazillion Dollars Mystery Shopping? Written by Linsey Knerl Source: http://ezinearticles.com/?A-Gazillion-Dollars-Mystery-Shopping?&id=92456 Ok, so we’ve all heard about the lady who earned a gazillion dollars in a month for doing mystery shopping, or surveys, or even points programs. Can you really get rich doing these types of things? NO WAY! But you can slowly get yourself a
A Guide to Beginning Mystery Shopping Written by Paul Lanham Source: http://ezinearticles.com/?A-Guide-to-Beginning-Mystery-Shopping&id=4055993 What is a Mystery Shopper? Mystery shoppers are hired to eat at restaurants, shop at stores, visit attractions, theatres and more. A shopper will have to make enquiries or a purchase (like any normal customer). While there, the mystery shopper will evaluate the establishment,
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