Company Mystery Shopping – Mystery Shopping Made Simple Written by William Miller Source: http://ezinearticles.com/?Company-Mystery-Shopping—Mystery-Shopping-Made-Simple&id=440278 Company mystery shopping, secret shopping, or mystery shopping made simple is any easy way to make extra money. All large companies use secret shoppers to evaluate the performance of their employees. A secret shopper is paid to shop, and then give an
Unveiling the Secrets of Mystery Shopping: How to Become a Secret Shopper and Thrive in the Industry Are you a shopaholic seeking a new adventure? Or perhaps you are a savvy consumer who wants to make a difference in the retail world? Look no further than the intriguing world of mystery shopping! In this blog
Constructing an effective mystery shopping program Written by Donna Guido Source http://www.quirks.com/articles/a1998/19980108.aspx?searchID=622320894&sort=5&pg=1 Mystery shopping programs have become an important tool in the researcher’s kit of information gathering techniques. As with all tools, however, it’s important to recognize what they can and can’t do well. Properly designed and implemented mystery shopper programs can provide an early warning
Mystery Shopping: The Insider’s Guide to Getting Paid for Shopping Do you love shopping? Do you enjoy giving your opinion? If so, mystery shopping might just be the perfect gig for you. Mystery shopping is a popular industry that allows individuals to earn money while shopping and providing valuable feedback to businesses. In this blog
Customer satisfaction and mystery shopping team up to size up the fast-food industry Writteb by Rachael Narsh Source: http://www.quirks.com/articles/a2002/20020107.aspx?searchID=622320894&sort=5&pg=1 Mystery shopping research has long been used at the retail outlet level to monitor operating standards set at the corporate level. But in an era where the customer is king – and always right – such a tactical approach
Have you ever wondered how companies ensure that their customer service quality is up to par? How do they ensure that their employees are adhering to the company’s standards? The answer lies in mystery shopping. Mystery shopping is a widely-used marketing research technique that assesses the quality of service provided by a company through the
Earning From My Mystery Shopping Antics Writteb by Grady McCarthy Source: http://ezinearticles.com/?Earning-From-My-Mystery-Shopping-Antics&id=5395374 There have been so many debates by mystery shopping critics to decrease the buzz around it as an effective tool for market research. However neutral people who are neither mystery shopping fanatics nor critics will notice that it’s indeed very helpful in market research
Evaluating customer service over the telephone Written by Illona Guzman Source: http://www.quirks.com/articles/a1992/19921102.aspx?searchID=622320894&sort=5&pg=1 A shopper study, sometimes referred to as a “mystery shop,” is a marketing research technique of examining service quality within a service industry. Professional “shoppers” visit or call various customer service locations and evaluate the service they receive by filling out a questionnaire after
Evolving customer satisfaction through brand authenticity Written by Jeff Hall, David Robbins and Kerry Colligan Source :http://www.quirks.com/articles/2009/20091008.aspx?searchID=622320894&sort=5&pg=1 Does the experience ring true?. You know what’s great about customer satisfaction management (CSM)? It gives brand managers something in their know-thy-customer toolbox. Using CSM to build a clearer understanding of the customer-brand interaction makes sense. Strong CSM programs do this
Follow these guidelines to avoid an unsuccessful Mystery shopping program Writteb by: Peter Gurney Source: http://www.quirks.com/articles/a2002/20020109.aspx?searchID=622320894&sort=5&pg=1 When mystery shopping goes bad. Mystery shopping seems like such a good idea: send people into stores to observe service and report what they see, then use the observations to reward managers, coach employees, track improvements, and compare service
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