Category: Mystery Shopping Resources

How Mystery Shopping Can Improve Your Marketing Strategies Written by Ron Jacobsen  Source: http://ezinearticles.com/?How-Mystery-Shopping-Can-Improve-Your-Marketing-Strategies&id=7172722 Companies often require certain information about their businesses which can best be discovered by hiring a third-party marketing research outfit who will conduct the research and then analyze your data. Directly interacting with the consumers and recording their reactions and experiences while

How mystery shopping programs can boost your brand and your bottom line Written by David Rich Source: http://www.quirks.com/articles/2006/20060104.aspx?searchID=1037857696&sort=9 Beyond customer service Editor’s note: David Rich is president of the Mystery Shopping Providers Association and president of ICC/Decision Services, a Wayne, N.J., mystery shopping firm. In an age in which consumer markets are becoming increasingly powerful, continually assessing

How should we set up our mystery shopping program? Written by Greg Cole Source:http://www.quirks.com/articles/a2000/20000107.aspx?searchID=622320894&sort=5&pg=1 A list of questions to consider For most companies considering the initial implementation of a mystery shopping program, confusion rules. There is frequently no one involved in the process who has much experience designing or using a program and therefore there is

How Technology Has Changed Mystery Shopping? Written by Natalie J Blackthorn  Source: http://ezinearticles.com/?How-Technology-Has-Changed-Mystery-Shopping?&id=6939561 There was once only one real way of mystery shopping, where by a person secretly assesses the shop in which they are buying or being served in for their helpfulness, attitude and service quality. The person physically had to be in front of

How to Become a Mystery Shopper Written by Steve Pearce Source:  http://jobsearch.about.com/od/mysteryshopper/a/mysteryshopper.htm Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a “snapshot in time” by

How to Become a Mystery Shopper Written by Erin Huffstetler Source: http://frugalliving.about.com/od/bargainshopping/p/Mystery_Shop.htm What is Mystery Shopping: Mystery shopping, also known as secret shopping, involves posing as a regular customer in order to evaluate the goods and services that a business provides. Your findings are reported back to the client, and used to improve their services. How

“Unlocking the Secrets of Mystery Shopping: A Closer Look at Mystery Shopping Companies” Introduction: Have you ever wondered how companies ensure that their customers are receiving the best possible experience? How do they keep their service standards consistent, and identify areas in need of improvement? Enter mystery shopping – a fascinating practice that allows companies

How To Find Legitimate Mystery Shopping Jobs Written by Grady McCarthy Source: http://ezinearticles.com/?How-To-Find-Legitimate-Mystery-Shopping-Jobs&id=5395315 Many honest people seeking jobs get scammed by fake mystery shopping companies. There are so many companies online claiming to be recruiting mystery shoppers and you may not find it easy knowing whether a company is legitimate or not. It will be in your