Category: Mystery Shopping Resources

21st century mystery shopping Written by Ron Welty Source: http://www.quirks.com/articles/a2005/20050109.aspx?searchID=622320894&sort=5&pg=1   Integrated, total-customer-experience evaluations that measure what happens at every possible touchpoint. Automated, fast report distribution via e-mail. Web-based reporting. Digitally-recorded phone call evaluations. Hidden-video captures. High-resolution digital photos, embedded directly in online reports. Reports, call recordings and photos burned onto CDs. Rewards presented on-the-spot to client

A Gazillion Dollars Mystery Shopping? Written by  Linsey Knerl Source: http://ezinearticles.com/?A-Gazillion-Dollars-Mystery-Shopping?&id=92456 Ok, so we’ve all heard about the lady who earned a gazillion dollars in a month for doing mystery shopping, or surveys, or even points programs. Can you really get rich doing these types of things? NO WAY! But you can slowly get yourself a

A Guide to Beginning Mystery Shopping Written by Paul Lanham  Source: http://ezinearticles.com/?A-Guide-to-Beginning-Mystery-Shopping&id=4055993 What is a Mystery Shopper? Mystery shoppers are hired to eat at restaurants, shop at stores, visit attractions, theatres and more. A shopper will have to make enquiries or a purchase (like any normal customer). While there, the mystery shopper will evaluate the establishment,

Age Compliance – An Unconventional But Valuable Use of Mystery Shopping Written by  Marianne Hynd Source: http://ezinearticles.com/?Age-Compliance—An-Unconventional-But-Valuable-Use-of-Mystery-Shopping&id=3546524   Mystery shopping services are typically used to measure employee performance or customer service levels. However, a more unconventional use for this service is compliance checks. Age compliance is a big concern for businesses, and taking a proactive approach will

An established shopper program can be the answer for customer service management Written by Gary Harper Source: http://www.quirks.com/articles/a1998/19980103.aspx?searchID=622320894&sort=5&pg=1   Recipe for mystery shopping success: Take one individual shopping experience, combine hundreds to thousands more. Add a full scoop of measurement, analysis and reporting using a full-service program. Repeat, to create a cycle that sets the stage for

Association creates new standards for mystery shopping industry Written by Jen Chamberlain Source: http://www.quirks.com/articles/a1999/19990104.aspx?searchID=622320894&sort=5&pg=1   Though mystery shopping has been used for over 40 years, only recently did the industry band together to form a trade association. Established in October 1998, the Mystery Shopping Providers Association (MSPA) already boasts a membership of more than 85 mystery shopping