Evaluating customer service over the telephone
Evaluating customer service over the telephone Written by Illona Guzman Source: http://www.quirks.com/articles/a1992/19921102.aspx?searchID=622320894&sort=5&pg=1 A shopper study, sometimes referred to as a “mystery shop,” is a marketing research technique of examining service quality within a service industry. Professional “shoppers” visit or call various customer service locations and evaluate the service they receive by filling out a questionnaire after