Tag: Mystery Customer

When done properly, mystery shopping can be a valuable addition to service measurement efforts

When done properly, mystery shopping can be a valuable addition to service measurement efforts   Written by: Sheldon Dill Source: quirks.com/articles/a2002/20020108.aspx?searchID=622320894&sort=5&pg=4   There are many marketing professionals who read this magazine who have little knowledge of or experience with mystery shopping. It is no wonder, for there are countless marketing research texts that contain no information about mystery

3 Popular Mystery Shopping Services

3 Popular Mystery Shopping Services Written by Kevin James Saunders Source: http://ezinearticles.com/?3-Popular-Mystery-Shopping-Services&id=6834641 Mystery shopping services assess a firm and its operations without intruding into the daily activities. Just as the name suggests employees may not even notice there is an evaluation process going on because it involves secret shoppers who move about the location collecting facts

5 Benefits of Mystery Shopping: Start Making Money Today!

5 Benefits of Mystery Shopping: Start Making Money Today! Written by Benjamin Norman  Source: http://ezinearticles.com/?5-Benefits-of-Mystery-Shopping:-Start-Making-Money-Today!&id=6228516 Mystery shoppers are employed to test employees, products and customer service of an organization, whether it be online, over the phone or in person. So what are the benefits of being a mystery shopper? Here are five benefits: 1. Getting paid!

10 Benefits of a Mystery Shopping Service

Get Paid to Shop: Unveiling the World of Mystery Shopping Do you love shopping? Imagine getting paid to visit stores, dine at restaurants, and evaluate the quality of their products and services. Sounds too good to be true? Welcome to the fascinating world of mystery shopping! Mystery shopping is a legitimate form of market research,

21st century mystery shopping

21st century mystery shopping Written by Ron Welty Source: http://www.quirks.com/articles/a2005/20050109.aspx?searchID=622320894&sort=5&pg=1   Integrated, total-customer-experience evaluations that measure what happens at every possible touchpoint. Automated, fast report distribution via e-mail. Web-based reporting. Digitally-recorded phone call evaluations. Hidden-video captures. High-resolution digital photos, embedded directly in online reports. Reports, call recordings and photos burned onto CDs. Rewards presented on-the-spot to client

A comparison of mystery shopping studies and customer satisfaction studies

A comparison of mystery shopping studies and customer satisfaction studies Written by: Elaine Buxton Source:http://www.quirks.com/articles/a2000/20000102.aspx?searchID=622320894&sort=5&pg=1   Every company wants to measure customer satisfaction. It is the heart of any modern business strategy. Experts estimate that most North American companies spend about 3 percent of revenues on customer satisfaction measurement. Understanding customer demographics, expectations, motivations, and desires

A Gazillion Dollars Mystery Shopping?

A Gazillion Dollars Mystery Shopping? Written by  Linsey Knerl Source: http://ezinearticles.com/?A-Gazillion-Dollars-Mystery-Shopping?&id=92456 Ok, so we’ve all heard about the lady who earned a gazillion dollars in a month for doing mystery shopping, or surveys, or even points programs. Can you really get rich doing these types of things? NO WAY! But you can slowly get yourself a

A Guide to Beginning Mystery Shopping

A Guide to Beginning Mystery Shopping Written by Paul Lanham  Source: http://ezinearticles.com/?A-Guide-to-Beginning-Mystery-Shopping&id=4055993 What is a Mystery Shopper? Mystery shoppers are hired to eat at restaurants, shop at stores, visit attractions, theatres and more. A shopper will have to make enquiries or a purchase (like any normal customer). While there, the mystery shopper will evaluate the establishment,

A Quick Guide to the Benefits of Hotel Mystery Shopping

A Quick Guide to the Benefits of Hotel Mystery Shopping Written by Antony Shaw  Source: http://ezinearticles.com/?A-Quick-Guide-to-the-Benefits-of-Hotel-Mystery-Shopping&id=7340136 If you own a hotel then you may have heard about hotel mystery shopping in the past. However, if you have never tried this out for yourself then you could be missing out as there are some excellent potential benefits

Ad Agency New Business Development Secret – Mystery Shopping

Mystery Shopping: Unveiling the Secrets Behind the Scenes Have you ever wondered about the secrets behind the excellent customer service provided by some establishments? Maybe you’ve had an exceptional experience at a hotel, restaurant, or retail store that left you wondering how they manage to consistently exceed customer expectations. Well, the answer might lie in

Mystery Shopping

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