When done properly, mystery shopping can be a valuable addition to service measurement efforts
When done properly, mystery shopping can be a valuable addition to service measurement efforts Written by: Sheldon Dill Source: quirks.com/articles/a2002/20020108.aspx?searchID=622320894&sort=5&pg=4 There are many marketing professionals who read this magazine who have little knowledge of or experience with mystery shopping. It is no wonder, for there are countless marketing research texts that contain no information about mystery