A comparison of mystery shopping studies and customer satisfaction studies

A comparison of mystery shopping studies and customer satisfaction studies Written by: Elaine Buxton Source:http://www.quirks.com/articles/a2000/20000102.aspx?searchID=622320894&sort=5&pg=1 Every company wants to measure customer satisfaction. It is the heart of any modern business strategy. Experts estimate that most North American companies spend about 3 percent of revenues on customer satisfaction measurement. Understanding customer demographics, expectations, motivations, and desires

A Gazillion Dollars Mystery Shopping?

A Gazillion Dollars Mystery Shopping? Written by Linsey Knerl Source: http://ezinearticles.com/?A-Gazillion-Dollars-Mystery-Shopping?&id=92456 Ok, so we’ve all heard about the lady who earned a gazillion dollars in a month for doing mystery shopping, or surveys, or even points programs. Can you really get rich doing these types of things? NO WAY! But you can slowly get yourself a

A Guide to Beginning Mystery Shopping

A Guide to Beginning Mystery Shopping Written by Paul Lanham Source: http://ezinearticles.com/?A-Guide-to-Beginning-Mystery-Shopping&id=4055993 What is a Mystery Shopper? Mystery shoppers are hired to eat at restaurants, shop at stores, visit attractions, theatres and more. A shopper will have to make enquiries or a purchase (like any normal customer). While there, the mystery shopper will evaluate the establishment,

A Quick Guide to the Benefits of Hotel Mystery Shopping

A Quick Guide to the Benefits of Hotel Mystery Shopping Written by Antony Shaw Source: http://ezinearticles.com/?A-Quick-Guide-to-the-Benefits-of-Hotel-Mystery-Shopping&id=7340136 If you own a hotel then you may have heard about hotel mystery shopping in the past. However, if you have never tried this out for yourself then you could be missing out as there are some excellent potential benefits

Ad Agency New Business Development Secret – Mystery Shopping

Mystery Shopping: Unveiling the Secrets Behind the Scenes Have you ever wondered about the secrets behind the excellent customer service provided by some establishments? Maybe you’ve had an exceptional experience at a hotel, restaurant, or retail store that left you wondering how they manage to consistently exceed customer expectations. Well, the answer might lie in

Advantages of Mystery Shopping As a Home Based Business

Advantages of Mystery Shopping As a Home Based Business Written by Casey Trillbar Source: http://ezinearticles.com/?Advantages-of-Mystery-Shopping-As-a-Home-Based-Business&id=5444132 Mystery shopping is a great job to do for all those who like shopping. It is also considered as one of the best jobs but it is not meant for everyone even though it does not require any special skills or

Age Compliance – An Unconventional But Valuable Use of Mystery Shopping

Age Compliance – An Unconventional But Valuable Use of Mystery Shopping Written by Marianne Hynd Source: http://ezinearticles.com/?Age-Compliance—An-Unconventional-But-Valuable-Use-of-Mystery-Shopping&id=3546524 Mystery shopping services are typically used to measure employee performance or customer service levels. However, a more unconventional use for this service is compliance checks. Age compliance is a big concern for businesses, and taking a proactive approach will

An established shopper program can be the answer for customer service management

An established shopper program can be the answer for customer service management Written by Gary Harper Source: http://www.quirks.com/articles/a1998/19980103.aspx?searchID=622320894&sort=5&pg=1 Recipe for mystery shopping success: Take one individual shopping experience, combine hundreds to thousands more. Add a full scoop of measurement, analysis and reporting using a full-service program. Repeat, to create a cycle that sets the stage for

Association creates new standards for mystery shopping industry

Association creates new standards for mystery shopping industry Written by Jen Chamberlain Source: http://www.quirks.com/articles/a1999/19990104.aspx?searchID=622320894&sort=5&pg=1 Though mystery shopping has been used for over 40 years, only recently did the industry band together to form a trade association. Established in October 1998, the Mystery Shopping Providers Association (MSPA) already boasts a membership of more than 85 mystery shopping

Benefits of Mystery Shopping 1

Benefits of Mystery Shopping 1. Written by Rosa Miller Source: http://ezinearticles.com/?Benefits-of-Mystery-Shopping&id=3615211 Mystery shopping is a secret way to test the performance of your employees. Many businesspersons assume that the success of an organization depends on advertising and marketing or on creating a brand name. However, brand awareness or popularity is not the end

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