Have you ever wondered how companies ensure that their customer service quality is up to par? How do they ensure that their employees are adhering to the company’s standards? The answer lies in mystery shopping. Mystery shopping is a widely-used marketing research technique that assesses the quality of service provided by a company through the
Earning From My Mystery Shopping Antics Writteb by Grady McCarthy Source: http://ezinearticles.com/?Earning-From-My-Mystery-Shopping-Antics&id=5395374 There have been so many debates by mystery shopping critics to decrease the buzz around it as an effective tool for market research. However neutral people who are neither mystery shopping fanatics nor critics will notice that it’s indeed very helpful in market research
Evaluating customer service over the telephone Written by Illona Guzman Source: http://www.quirks.com/articles/a1992/19921102.aspx?searchID=622320894&sort=5&pg=1 A shopper study, sometimes referred to as a “mystery shop,” is a marketing research technique of examining service quality within a service industry. Professional “shoppers” visit or call various customer service locations and evaluate the service they receive by filling out a questionnaire after
Evolving customer satisfaction through brand authenticity Written by Jeff Hall, David Robbins and Kerry Colligan Source :http://www.quirks.com/articles/2009/20091008.aspx?searchID=622320894&sort=5&pg=1 Does the experience ring true?. You know what’s great about customer satisfaction management (CSM)? It gives brand managers something in their know-thy-customer toolbox. Using CSM to build a clearer understanding of the customer-brand interaction makes sense. Strong CSM programs do this
Follow these guidelines to avoid an unsuccessful Mystery shopping program Writteb by: Peter Gurney Source: http://www.quirks.com/articles/a2002/20020109.aspx?searchID=622320894&sort=5&pg=1 When mystery shopping goes bad. Mystery shopping seems like such a good idea: send people into stores to observe service and report what they see, then use the observations to reward managers, coach employees, track improvements, and compare service
Free Mystery Shopping Jobs Written by Terry Dunn Source: http://ezinearticles.com/?Free-Mystery-Shopping-Jobs&id=128532 The internet is a wonderful place to find free mystery shopping jobs and related information. This $600 million industry offers professional shoppers with the opportunity to work flexible hours and earn money while doing it. A wealth of information on free mystery shopping jobs is just
Fringe Benefits Of Mystery Shopping Written by Mel Otero Source: http://ezinearticles.com/?Fringe-Benefits-Of-Mystery-Shopping&id=2921261 Mystery shopping provides extra cash, products and services and so much more. The flexibility of mystery shopping appeals to students, stay at home moms and full time workers that need some supplemental income. Because you are an independent contractor (the boss), you can select shops
Learn the Truth About Mystery Shopping Written by Sarah L Hoffman Source: http://ezinearticles.com/?Learn-the-Truth-About-Mystery-Shopping&id=5031836 I’ve heard a lot of misconceptions about mystery shopping lately, so I’ve decided to write an article about it. Unfortunately, because of all the scams out there, many people believe that all mystery shopping opportunities are scams. However, this just isn’t true. There
Get Paid For Mystery Shopping Written by Brian Real Source: http://ezinearticles.com/?Get-Paid-For-Mystery-Shopping&id=4764069 Have you ever met someone that was involved in mystery shopping and thought it would be a great way to earn money while out and about in various restaurants and retail stores? How would you like to get paid to shop or get paid
Great Hotel Mystery Shopping Myths Written by Antony Shaw Source: http://ezinearticles.com/?Great-Hotel-Mystery-Shopping-Myths&id=7357434 Hotel mystery shopping and related activities are sometimes portrayed in the media as objects of humour. The reality is more serious so, here, some myths surrounding this subject are discussed. Hotel mystery shopping is a sort of freebie No, it most certainly is not. When performed
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