Tag: Secret Customer Australia

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics Written  by John F. “Skip” Cindric, Mae Nutley and Steve Hawter Source: http://www.quirks.com/articles/2010/20100302.aspx?searchID=622320894&sort=5&pg=1 An employee, a guest and a mystery shopper walk into a restaurant… Prior to large corporations having locations throughout the U.S., if not the world, local companies prevailed. Proximity and size made it possible for owners

How Does Mystery Shopping Benefit Consumers? Written by  Mel Otero  Source:  http://ezinearticles.com/?How-Does-Mystery-Shopping-Benefit-Consumers?&id=3631927 Most consumers have, at some point, been subjected to poor customer service. Unfortunately, some consumers have encountered discrimination during an apartment search, a banking transaction, or other regulated service industry. Frustrated or angry, they may vent to friend or family but rarely report the incident

How Mystery Shopping Can Benefit You Written by Eric Brooks  Source: http://ezinearticles.com/?How-Mystery-Shopping-Can-Benefit-You&id=3759488 You may have heard about mystery shopping, but don’t understand how it works. For over half a century, people have used mystery shopping to make money and receive free services and products. Every day while you are shopping in your local grocery store or

How Mystery Shopping Can Improve Your Marketing Strategies Written by Ron Jacobsen  Source: http://ezinearticles.com/?How-Mystery-Shopping-Can-Improve-Your-Marketing-Strategies&id=7172722 Companies often require certain information about their businesses which can best be discovered by hiring a third-party marketing research outfit who will conduct the research and then analyze your data. Directly interacting with the consumers and recording their reactions and experiences while

How mystery shopping programs can boost your brand and your bottom line Written by David Rich Source: http://www.quirks.com/articles/2006/20060104.aspx?searchID=1037857696&sort=9 Beyond customer service Editor’s note: David Rich is president of the Mystery Shopping Providers Association and president of ICC/Decision Services, a Wayne, N.J., mystery shopping firm. In an age in which consumer markets are becoming increasingly powerful, continually assessing

How should we set up our mystery shopping program? Written by Greg Cole Source:http://www.quirks.com/articles/a2000/20000107.aspx?searchID=622320894&sort=5&pg=1 A list of questions to consider For most companies considering the initial implementation of a mystery shopping program, confusion rules. There is frequently no one involved in the process who has much experience designing or using a program and therefore there is

How Technology Has Changed Mystery Shopping? Written by Natalie J Blackthorn  Source: http://ezinearticles.com/?How-Technology-Has-Changed-Mystery-Shopping?&id=6939561 There was once only one real way of mystery shopping, where by a person secretly assesses the shop in which they are buying or being served in for their helpfulness, attitude and service quality. The person physically had to be in front of

How to Become a Mystery Shopper Written by Steve Pearce Source:  http://jobsearch.about.com/od/mysteryshopper/a/mysteryshopper.htm Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a “snapshot in time” by